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Case Study


Bailey Neslon


Multi-site solution. Shopping Centre deployments. Moving outdated technology to the cloud.

Provide a managed reliable data and telecommunication solution.

Telecommunications easily managed from a central location. A 52% saving on current data telecommunication infrastructure costs.

Bailey Nelson is a leader in the eyewear industry. Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand with boutiques in Australia, London, Canada and New Zealand.

Bailey Nelson were seeking a telephony and data partner that could satisfy some key business requirements. BN required consolidation on their current spend as they had services with several carriers. BN required a central help desk with fast fault resolution (local presence -not an offshore). BN also required a team to project manage data and a phone deployment of all sites. As these sites were often in Shopping Centre’s and AMPS was required to liaison with Centre management using the centre’s contractors and AMPS electricians and technicians to complete works. As the stores operated seven days a week, the transition from the old network to new had to have little impact on their business continuity. One easy to read bill with cost centers for each site giving the finance transparency on their monthly spend.

This was completed over three stages: The first stage was to migrate all sites to a managed data solution. As locations were Australia wide, Amps sourced the best connections from different carriers for each location. This gave Bailey Nelson the best of breed data solution.  All sites are monitored 24/7 and AMPS can see if an outage has occurred regardless of carrier and quickly rectify if there is a problem before it impacts the business. New services were installed to mitigate any downtime. Once the AMPS connections were in and tested and commissioned, we then cancelled the old service.   In the second stage, a cloud telephony solution was implemented. This gave BN unlimited extensions without extra expense. BN had multiple phone lines at each store. By having this they were paying for line rental on lines they didn’t use. Some stores had a VOIP solution which was a per user/extension cost. The AMPS solution was able to give a concurrent call solution  across all sites which while still retaining their advertised numbers they only pay for what they use. Their current telephony costs dropped by 52% by implementing this solution.   The final stage handset and routers were configured and tested at our office. Once completed, they were quickly installed (plug and play) which made disruption onsite kept to a bare minimum. This also kept the project costs down as BN did have to pay for technicians being onsite for long periods of time.


As an expert technology partner with a telecommunication backbone that first started in 2000 our independence and agnostic partner model gave us the edge over our much larger competitors to be the partner selected. Our strengths lie in understanding the long-term goals of delivering efficient servicing. AMPS highly experienced staff were able to consult throughout the process, making decisions on services simple and straightforward. If you are facing a similar obstacle with multiple high costing suppliers or looking for a solution outside of the box, then get in touch with one of our technology advisors now.